BRANDing
The brand identity system developed for you will depend on the needs of your particular product or service. A good logo is an integral component of your brand identity. A color palette, typefaces, patterns, and other graphics may also be part of the visual system created to represent your business. The goal is to make your product or service stand out in the minds of consumers, evoking an emotional connection, and providing credibility.
packaging
Good packaging design will attract and also help customers understand your product. The idea behind the design of the packaging and the story it tells is as important as the aesthetics. The design should create a sense of desirability while being relevant, functional, and connecting with your audience.
collateral and beyond
All communication your business uses to get your message across should be compelling and supportive of your branding. You might need a menu, a postcard, poster, signage; you name it. These might be printed or digital. Anything your customers see when interacting with your business is a representation of the quality and value of your product or service. Quality and consistency are imperative in building brand equity.
Threehaus is based in Winter Park, Florida, and was founded by Susana Muñoz in the summer of 2008. The studio has worked on branding and design projects for companies ranging from Fortune 500s to start-ups.
Susana’s previous experience includes working as an art director in advertising, and a designer at the Walt Disney Co.
Along with her oldest son (7 years old at the time) Susana also created a series of board books sold at Barnes and Noble, Amazon, and Target, among many others.
Susana grew up in Venezuela and attended a German school from kindergarten through high-school. She speaks English, Spanish, and German. An AIGA member since 2002, she served on the AIGA Orlando board for four years.
Travel is a major source of inspiration for Threehaus. We have been lucky enough to work with people in and out of the US — Tokyo, Hong Kong, Lyon, and Madrid, so far. We deeply value the experience of working with a diverse global market.
